Campaign

Campaigns are the core component of EngageX Quest, designed to efficiently distribute your ad budget to every participant and tokenize the engagements they generate.

Creating a Campaign (Brand)

To initiate a campaign, users access their brand profile and set up a campaign there. They are required to fill in essential details such as the title, full description, requirements, grading criteria, ad budget, etc. Once completed, the app prompts them to deposit the specified ad budget into the smart contract. Campaigns do not have an expiration date; they conclude once the ad budget is fully depleted. Users can then replenish the ad budget or start a new campaign.

Participating in a Campaign (User)

Users have the freedom to choose which campaigns they wish to engage in. To participate, they must first carefully read the campaign instructions to ensure they submit a high-quality post. Subsequently, they create engaging content to promote the brand on X and submit the post link to the specific campaign.

Submission Grading System

After submission, our AI, Klout, conducts sentiment analysis on the post content to grade its quality and relevance to the campaign based on predetermined criteria. The submission is graded on a scale of 0-100, categorized as follows:

• Unacceptable: 0-25

• Unsatisfactory: 26-50

• Decent: 51-60

• Satisfactory: 61-80

• Excellent: 81-100

Grading impacts users' Aura Points as follows:

• Unacceptable: +1 Strike

• Unsatisfactory: Decrease in Aura Points

• Decent: No change

• Satisfactory: Increase in Aura Points

• Excellent: Significant increase in Aura Points

Users receive a strike for an Unacceptable grade and face suspension for repeated strikes. Dispute options are available for users who believe their submission was misjudged by Klout.

Rewards Calculation

A user's Rate Per Engagement (RPE) will depend on their current rank. Refer to the chart below for details.

Submission rewards are calculated based on the following formula:

Total Reward (USDT) = ((Impressions * RPE) + (Detail Expands * (RPE * 0.2)) + (Likes * (RPE * 5)) + (Reposts * (RPE * 15)) + (Replies * (RPE * 8))) * (Klout Grade / 100)

These reward rates are experimental and subject to adjustment to ensure fairness.

Using the X API, the app continuously tracks submission engagements and updates rewards in real-time.