Value Proposition
Last updated
Last updated
The global advertising market is projected to reach approximately $1.06 trillion in 2025, with digital advertising accounting for over 75% of total spending, driven by digital dominance and algorithmic strategies . Ad spend is forecasted to grow by around 7.1% in 2025, outpacing global economic growth, estimated at 2.8%, by approximately 4.3 percentage points, reflecting robust growth in digital video, retail media, and programmatic advertising , .
For the cryptocurrency sector, research suggests there will be 750-900 million crypto users in 2025, up from earlier estimates, with the market cap likely exceeding $4 trillion, driven by Bitcoin ETFs and institutional adoption , . Specific ad spend figures for crypto in 2025 are not widely available, but trends indicate strong regulatory tailwinds, such as the U.S. Bitcoin Act, and technological innovations like AI-driven ads and VR campaigns, amidst a competitive landscape with over 17,000 cryptocurrencies , .
Looking toward the horizon, a potential bull run in 2025 could see the cryptocurrency advertising market grow to between $6.75 billion and $16.88 billion. This growth, predicted at a speculative rate of 20% to 50% over the 2021 figures, would be driven by technological innovations, broader market adoption, and a more supportive regulatory landscape.
1% Market Share: EngageX could generate 67.5–168.8 million in revenue for its content creators or influencers. However, newer data suggests even greater potential due to:
Institutional Investment: Corporate adoption of Bitcoin as a reserve asset (e.g., MicroStrategy) and spot ETFs are stabilizing market sentiment, encouraging ad budgets.
AI and Personalization: AI tools for real-time sentiment analysis and chatbots are critical for converting crypto enthusiasts into users.
Emerging Narratives: Memecoins, DeFi, and AI-crypto hybrids (e.g., AIXBT) are driving speculative interest, creating opportunities for niche campaigns.
